The Breast Reconstruction Awareness Campaign is sponsored by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF), and is financially supported by corporations, institutions, private practices, and individuals.

Its intent is simple: Educate, engage, and empower people to make the decision that is best for them following a diagnosis of breast cancer. That involves informing women, family members, caregivers, and the media that the breast cancer loop remains open until women are informed of all their breast reconstruction options.