All Sports Productions

All Sports Productions brings more than two decades of experience producing high-quality cycling, running, and multi-sport events. Since 2003, we’ve focused on doing the details right—professional event operations, great courses, athlete-centered experiences, and a welcoming, festival-like atmosphere.

Our events are designed not only to challenge and inspire participants, but to create lasting connections between athletes, communities, and partners. Whether you’re racing for a podium, completing your first event, or supporting from the sidelines, ASP events are built to be memorable, well-run, and worth returning to year after year.

Bruce Dunn - Owner/Event Promoter:

Bruce Dunn is the founder and principal of All Sports Productions, a sports event management company that produces cycling, running, and multi-sport events across Arkansas and the region.

A graduate of the University of Arkansas with a degree in finance and banking, Dunn has built a career rooted in leadership, community engagement, and entrepreneurship. He previously served as Director of Development for the College of Education and Health Professions at the University of Arkansas and, prior to that, owned and operated Mister Guy, an upscale clothing retailer, for more than 17 years.

Dunn has held numerous leadership roles in civic and professional organizations in Northwest Arkansas, including President of the Northside Rotary Club, Chair of the Town Center Election Committee, and President of the Downtown Fayetteville Business Association. His board service includes Children’s House, Habitat for Humanity, and the Downtown/Dickson Enhancement Project. 

Within the endurance sports industry, Dunn is widely recognized for his leadership and advocacy on behalf of race directors. He is a USA Triathlon Certified Level II Race Director and has served as Chair of the Race Director’s Committee under the USA Triathlon Board of Directors. He is also a USA Cycling National and International Certified Race Director, former member of the USA Cycling Pro Road Sport Committee, and a past President and founding board member of the National Association of Professional Race Directors (NAPRD).

An avid cyclist, Dunn previously competed as a road racer and continues to participate in gravel, mountain bike, and non-competitive road events. He occasionally competes in triathlons and running events.

Bruce is married to Debra Dunn, and they are active members of their local church.