Fundraising Toolkit
You can do it, and we’re here to help!
Thank you for being a part of Everybody In! Walk/Move for Perkins 2023. Whether you’re a first-time fundraiser or a seasoned professional, we’re here to help. That’s why we created our EI Fundraising Toolkit, your go-to resource as you begin your fundraising journey. Are you ready to make a difference?
Introduction: The “need-to-know” behind the “how-to”
Our tips center around two buckets of communication: digital (email, text, social media) and word of mouth (we have some ideas, but please get creative!)
Favor one social media channel over another? Don’t worry, tag us where you can. And don’t forget our hashtag #MoveForPerkins so we can show some love by liking and sharing your posts!
Facebook: @OfficalPerkins
Instagram: @PerkinsVision
LinkedIn: Perkins School for the Blind
Twitter: @PerkinsVision
We know that asking for donations feels uncomfortable sometimes. Take it from us: if you don’t ask, you won’t receive. After all, think about how many “asks” you encounter every day. How do you cut through the noise? Share your perspective. Folks that lead with their connection to the mission they’re fundraising on behalf of will always have the most success.
Tips: Let’s get you fundraising!
Tip #1: Phone a friend
Make sure your inner circle — family, friends, co-workers, your favorite neighbor — is in the know with an email or text message. Copy and paste the text below to keep it simple or get creative with a personal note and an Everybody In social tile.
I’m [participating OR a team captain] in Everybody In! Walk/Move for Perkins because Perkins School for the Blind is building a world where every child can learn and I want to help! Do you agree? Visit my fundraising page to make a contribution of any size. [Include link to your fundraising page]
Tip #2: Spread the word
Cast a wider net by connecting with your online communities via social media — think past colleagues, former classmates, or “cousins.” Copy and paste one of our templated posts or use it as inspiration. But, don't forget to use our hashtag #MoveForPerkins!
- I’m helping unlock opportunities for the 240 million children around the world with disabilities. Are you? [Tag Perkins social media handle] #MoveForPerkins
- I’m showing the world that I believe every child can learn. Are you? [Tag Perkins social media handle] #MoveForPerkins
- I’m supporting children with disabilities and their families. Are you? [Tag Perkins social media handle] #MoveForPerkins
- I’m supporting children with CVI (Cortical/Cerebral Visual Impairment), the leading cause of childhood blindness. Are you? [Tag Perkins social media handle] #MoveForPerkins
Bonus tip: No doomscrolling here! Put your screen time to good use by liking, sharing, or commenting on our social posts (channels listed above) about Everybody In. Every action expands our reach, attracting more people outside of the Perkins community.
Tip #3: Think outside the box
Fundraisers who have the most success are constantly thinking about how to diversify their communications streams. Why? It ensures that you’re meeting people where they are, whether that’s in the digital or physical world. In some cases, you’ll reach someone more than once, boosting familiarity and multiplying the chances that they’ll engage.
Need help pushing beyond your usual fundraising channels? Ask yourself the following questions:
- Does my community center, church, or local coffee shop have a bulletin board for event flyers?
- Could I promote Everybody In in my email signature?
- Am I a member of a Facebook group that would be interested in learning more about Everybody In?
- Have I posted or engaged with Perkins’ posts about Everybody In on social media?
Bonus tip: Everybody In knows no bounds. Encourage your network to participate in whatever way they can, whether that’s in person or virtually.
Tip #4: Give kudos
Everybody loves a shoutout. Share your appreciation for those that have already donated. After all, folks that feel appreciated are more likely to spread the word in their own network (or, dare we say, donate again?).
Here’s a template to get you started on a social media post, email, or text:
Social: Special thanks to [Tag donor social media handle] and [Tag donor social media handle] for contributing to my Everybody In! Walk/Move for Perkins fundraiser! There’s still time to help [Tag Perkins social media handle] build a world where everyone belongs. Remember: Donations of any size will help me reach my goal. #MoveForPerkins
Email/Text: Special thanks to [Insert donor name] and [Insert donor name] for contributing to my Everybody In! Walk/Move for Perkins fundraiser! There’s still time to help Perkins build a world where everyone belongs. Remember: Donations of any size will help me reach my goal.
Bonus tip: Have you checked out our promotional giveaways? Stay tuned for additional ways to encourage folks in your network to register. There are free prizes up for grabs based on different fundraising milestones!
Tip #5: Don’t lose steam
In the final days leading up to September 30, grab the attention of your community and inspire your fundraising peers by sharing your progress. What do you need to help you reach your goal?
Here’s a template to get you started on a social media post, email, or text:
Social: It’s the final stretch! Help me reach my [Insert donation goal] fundraising goal for Everybody In! Walk/Move for [Insert Perkins social media handle]. Let’s work together to support children with disabilities and their families. #MoveForPerkins
Email/text: It’s the final stretch! Help me reach my [Insert donation goal] fundraising goal for Everybody In! Walk/Move for Perkins. Let’s work together to support children with disabilities and their families.
Bonus tip: Did you know that you can still raise funds after you cross the finish line? Share how far away you are from your goal and make one final ask — you never know who’s invested in helping you succeed.
Logos and Downloads:
Everybody in Logo
Social Tile
Email Signature
Printable Flyer
Click here to download our printable flyer.
