Team Captain Guide

Thank you for taking on the important role of Everybody In! Captain. Without dedicated Captains like you to lead the recruitment and fundraising efforts of teams, we couldn’t have raised more than $350,000 in 2021. This handy guide details steps you can take to lead your team to success. 


1. Ready, set, build! Before you can invite friends, family and co-workers to join your team, you have to create it. After you register as an Individual Fundraiser, create a Team Fundraiser: While logged into RunSignUp, navigate to “My Profile” by clicking the round icon in the top right corner (if you uploaded a picture, it is that image). From there:

  • Scroll down to the Fundraising section, and click “Edit Fundraiser.”
  • Scroll down to the “Team Fundraiser” section where you can create a team.

If you are a returning captain, thank you, and when you register you will be prompted to bring back your team from last year. If you click yes, RunSignUp helps you get started by emailing last year’s team to join you again this year. 


2. Set a goal. To stay organized and focused, set an aggressive but achievable goal. The earlier you set a goal and get started, the more you and your team can achieve. We recommend starting with a team goal of $1,000  - if you can get four friends to join you, that’s only five people raising $200 each.


3. Recruit! Building a team is one of the most fun parts of the event. Walking together to show the world that every child can learn. Priceless. Invite friends, family, co-workers, neighbors - anyone you know - who would be excited to be involved in our mission. Team members can participate as a donor, walker, runner or virtual participant!


4. Promote. Use email and social media to promote your team to your network. After personalizing your team’s page, share it on your accounts and encourage your team to do the same. Email your network of friends, family and co-workers with an explanation of why you’re leading a team and raising funds for Perkins and ask them to join you. Be sure to include the link to your team page where they can register or donate directly.


5. Connect with your team. This is not a “set and it and forget it” activity. The most successful teams (who have the most fun) are ones that engage with each other before, during and after the walk. Keep the communication flowing using emails, texts or even a Facebook event. Before October 1, pick a spot on campus to meet your team so you can experience the day together.

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