PARTNERS & SPONSORS
Help build the future of Nordic Walking in North America.
Nordic Walking is already established in many parts of the world. In North America, the organized sport system is still being built.
That creates an unusual opportunity: organizations joining now can participate not only in individual events or programs, but in the development of the infrastructure that will support the sport for years to come.
WHY THIS MOMENT MATTERS
NWANA is not beginning with a single race or promotional campaign.
The organization is developing the connected pieces required for Nordic Walking to function as both a community activity and a competitive sport across North America.
Education. Local participation. Professional pathways. Competition. Technology. Partnerships. Championships.
Partners joining at this stage can help shape how those pieces grow together.
WHAT IS ALREADY BEING BUILT
The work has progressed beyond the idea stage. NWANA has established and continues to develop a connected operating system for Nordic Walking.
Education
NWANA Academy and professional pathways for instructors, coaches, officials and event personnel.
NW Groups
Local structures that allow communities and organizations to create continuing Nordic Walking activity.
Sport
Competition rules, athlete pathways, results, rankings, officials and the NWANA Open Nordic Walking Series.
Infrastructure
Digital systems for education, licensing, registration, communications, results and organizational growth.
The next major step is the expansion from virtual and local participation into a sustainable calendar of live regional, national and continental competition.
PARTNERSHIP OR SPONSORSHIP?
Partnership
Contribute expertise, facilities, technology, community access, services, event capability, communications or organizational capacity.
Sponsorship
Provide financial, product, service, promotional or operational support tied to a defined athlete, program, competition or development initiative.
Some relationships may include both.
PARTNERSHIP OPPORTUNITIES
Host Communities & Venues
Local programs, venues, regional events and future championship development.
Education & Professional Development
Instructor, coach, official and event-leadership education.
Event Operations
Timing, logistics, production, safety, registration, officiating and athlete services.
Community Development
Parks, schools, universities, workplaces, healthcare, senior communities and sports organizations.
Technology
Education, licensing, registration, results, rankings, communications and digital infrastructure.
Media & Communications
Public awareness, storytelling, production and audience development.
SPONSORSHIP OPPORTUNITIES
Sponsorship can support a specific asset or a broader part of the NWANA development system.
NWANA SPORT
Competition systems, athlete pathways, officiating, rankings and sport development.
NWANA Open Nordic Walking Series
Current competition and future expansion of the series.
Instructor Growth & Education
Expand access to training for instructors, coaches, officials and community leaders.
NWANA Partner Network & NW Groups
Support local activation, partner development and sustainable community participation.
Future Championships
Development of U.S. National and North American Continental Nordic Walking Championships.
Albert Fatikhov | Athlete Partnership
Training, equipment, recovery, competition preparation and appropriate competition travel.
Athlete sponsorship and charitable support for NWANA are separate arrangements. The recipient, purpose, recognition and terms are identified before an agreement or payment is made.
MORE THAN LOGO PLACEMENT
The strongest sponsorships connect support with visible activity and measurable development.
Specific benefits depend on the actual asset, audience, geography, timing and level of support.
WHY BECOME INVOLVED NOW?
Organizations entering later may sponsor an established race, championship or program.
Organizations entering now can help build the system that makes those future assets possible.
Early partners can become associated with the formative stage of Nordic Walking in North America: instructors, local groups, athletes, competitions, infrastructure and the path toward national and continental championships.
START A CONVERSATION
NWANA welcomes conversations with companies, foundations, educational institutions, host communities, healthcare organizations, event professionals, technology providers, media organizations and other partners interested in helping develop Nordic Walking in North America.
You do not need to arrive with a finished proposal. Begin with your organization, what you can contribute, or the area you would like to explore.
