Protect Our Winters (POW) helps passionate outdoor people protect the places and experiences they love from climate change.
POW has grown from a kernel of an idea into a worldwide network of more than 130,000 supporters.
This was the perfect group to give a national voice to the outdoor sports community, an industry that supports 7.6 million jobs and creates $887 billion in economic revenue. While the fossil fuel lobby may outspend environmentalists 20-1 in D.C., we share a passion that crosses party lines––a unique perspective that de-politicizes climate discussion––and an industry with an economic impact that can’t be ignored.
Our key formula for engaging upwards of 57 million outdoor sports enthusiasts globally? Relevance and authenticity. Though we dress up for meetings, in the end we are pro athletes, dirtbags and diehards; for us, the outdoors aren’t just a passion, but a way of life. That dirt on our shoes is authentic.
Right now, we have the luxury of worrying about how climate change might impact the outdoor industry. Right now, we get to help dictate the outcome rather than react to a foregone conclusion. But if we sit on our hands for the next two decades, we won’t be worried about powder days, tourism or having fun. We’ll be worried about the stability of our environment, our jobs and our economy.
WE ALL NEED WINTER.
