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Shipping Address Validation - Validate shipping addresses against the USPS API during the registration process. This will save you time and money when it's time to ship out your virtual gear!
Facebook Fundraising - If you are a nonprofit who is fundraising, this one is a no-brainer. We are seeing a number of no fee or low fee virtual events where the participant agrees to fundraise for the nonprofit. Facebook Fundraising allows fundraisers to easily share and raise money directly on Facebook at no cost to your nonprofit
Referral Refunds and Rewards- One of our most powerful tools is Referral Rewards. It allows you to incentivize participants to get their friends to sign up. The most successful races are using this to get 15% and more of their participants are incredible ROI’s of 1,000%+.
Multi-Race Bundles- Get creative with your packaging and pricing. Using our Multi-Race registration capability, offer 5 races for the price of 3. Or bundle a package of a virtual race with next year’s race. There are tons of creative ideas on how to generate revenue today – and your participants want to find ways to support you and find hope of future fun. This will make their long solo walks and runs more meaningful right now.
Free Email Marketing - If your organization is spending money on email marketing, this is another simple one to transition to. Just upload your contacts into our email marketing system. Copy and paste your HTML template code. Simple. And saves you money when you need to…
Source Code Tracking: ROI Analysis on Advertising- A number of races are using Facebook and Google advertising, especially for their virtual events. You can optimize this with the use of custom tracking tokens in RaceInsights to measure which campaigns are paying off and which ones are wasting money.
Free Photos & Race Day Texts- Virtual races are probably better off using Facebook and Instagram for the social sharing of photos. But once real races resume, it makes a ton of sense to have a volunteer or professional photographer take photos and upload them to the Free Photo hosting we provide. They are nicely integrated with results. And there is a release coming in June that will enable participants to create their own albums and upload their own photos – all for free.
Free Sponsor Management Platform- yes, virtual races have sponsors, too! You can use our sponsor management platform to highlight your sponsors before and after registration. You can also use our automated sponsor offer email to offer your virtual registrants a virtual goodie bag.