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Social Sharing images are SO Important! If you do not upload a custom social sharing image, the race logo will be used/displayed if someone posts your race or their referral tracking link to social media. While you might have an amazing race logo, it still won't result in as many clicks/shares as a customized social sharing image. When a social sharing image is posted to social media, think of that as a "free advertisement." People are more likely to click on images where people are having fun & smiling when compared to pictures of a race course, landscape, logos, etc.
Here is an example of the social sharing image that was used for Run For The Dogs 5K: