9:00AM CST


9:00AM CST

Walk - 2 mile

9:00AM CST

1K Kiddo's Race

8:45AM CST
Open to ages 10 and under.


Race Day Instructions

If you could wear flannel all day every day, wouldn't you? Well, here's your chance. Get bundled up in your flannel best and join us for the Flannel 5K & 10K in beautiful Menomonee Park. Sure, there's snow on the ground, but you'll be nice an warmed and looking like a super fast lumber jack flying through this fast and flat course. A perfect event for the whole family with a course that is accessible to runners of all speeds and abilities. The Flannel 5K & 10K is part of the Wisconsin Chilly Willy Run Series


W220 N7884 Town Line Road
Menomonee Park - Pow Wow Building
Menomonee Falls, WI US 53051


Parking is NOT available at the start/finish line and the road to the start/finish line area will be closed at 7:15 am to vehicles. Parking is located at lots throughout the park. Please plan ahead as you will need to walk to the start/finish area. There is no parking along the roads within the park. Please arrive early allowing extra time for park entry lines and parking. 

Park admission is required and may only be purchased online prior to entering the park. Please visit Waukesha County Parks for more info. 


The Flannel 5K & 10K course will wind through Menomonee Park on park roads. The 5K is one lap around the park, and the 10K is two laps. This is a relatively flat course with only a few small hills -- perfect for all runners & walkers. The 10K course is about 0.1 miles short.

New for 2023 2 mile walk!

Course Map (PDF) | 5K Map My Run | 10K Map My Run

Aid Station

There will be several aid stations on the course (see Course Map). Aid stations will have water and sports drink.


Everyone who is registered by noon February 8th will be guaranteed a custom cotton unisex Flannel 5K/10K t-shirt. After that, t-shirts will be available while online supplies last. Any extra shirts will be distributed after the race on a first come, first served basis. About t-shirts.

Schedule and Packet Pick-up


You do not need to print it, but we will need to scan the QR code on the email receipt, so please have your email accessible on your mobile device or save a picture of your receipt with the QR code to your device’s image library. We strongly encourage you to pick up your packet early. 


Friday, February 17
3:00-5:00 pm Early Packet Pick-up
Rogan's Shoes Brookfield
19770 Bluemound Rd.
Brookfield, WI 53045

Runners who join us for packet pick-up at Rogan's Shoes can be entered into a raffle for 1 of 2, $50 Rogan's Shoes Gift Cards.

Meet Squatch at Rogan's, and get a chance to win a free race entry. Here is how:

  • Take a photo with Squatch at Rogan's during packet pick up (bring your favorite flannel)
  • Post it on Facebook and/or Instagram
    tagging it with #SilverCircleSquatch.
  • Take one of your bib tickets and give it to Squatch!
  • At the end of the night, we will pull the winning ticket!

Saturday, February 18
8:00 am Packet Pick-up
8:45 am 1K Kiddo's Race Starts
9:00 am Race Starts


Packet Pickup FAQ

Can I pick up another person's packet? Yep
Do I need an ID? Do pigs fly?
Can I register at packet pickup? Yep
Can I pick up my packet race day? Yep
Can I transfer my race to someone else before the race? Yep

Hot Chocolate Bar!

It's back for the 2022-23 Chilly Willy Series Races -- Our famous hot chocolate bar!!!

Meet your friends after the race for a quick warm up at our hot chocolate bar. Complete with a huge selection of the tastiest treats, you'll find all you need to make a great cup of hot Chocolate after a cold run. You'll find our hot chocolate bar at all of our 2022-23 Chilly Willy Series runs. We'll also typically announce awards after the race over a nice cup of hot chocolate, so its definitely the place to be after the race!


Your race time and age group result are available online after you cross the finish line - select RESULTS from the menu above. The top 3 male & female finishers in 5-year age groups will receive a custom medal. An awards ceremony will take place at the race. Awards can also be picked up after the race at Silver Circle's Global Headquarters in Oconomowoc, WI.

Average Joe & Jane Awards

The Average Joe & Jane Awards are back for the Chilly Willy Series 5K Runs are are presented to the male and female runner who finished in the exact middle of all runners. Winners will receive a t-shirt and custom medal! 

SCSE Wants To Save You Money

At registration checkout, you will be given the option to share to Facebook that you've registered for a super fun event with SCSE! For every 3 people you get to register for the same event using your unique link, you'll get $10 back from your registration.

On your emailed registration receipt, there will be a registration link that you can forward to your friends to let them know they should join you on your next adventure! For every 3 friends you get to register for the event using your unique email link, you'll get $10 back on your registration!


We need volunteers for everything from aid station support to course marshals. If you or your group have an interest in volunteering, we would greatly appreciate the assistance. All volunteers can run a future race at no charge.

Register to volunteer HERE. If you have questions about registration or have a group to volunteer, contact us.


The race is chip timed by Silver Circle Sports Events, LLC with a chip start. Your time will start when you cross the start line and stops when you cross the finish line.

How to wear your bib.

Workplace Wellness Program Partnerships

Are you involved with a workplace wellness program? We’d love to help!

Here’s how it works:

  • Contact us with your workplace information.
  • We will create a code for your wellness members to use at registration checkout that will waive or discount the registration fee. You can offer any discount amount your workplace wellness program allows.
  • The day after the race, we will send you an invoice that can be paid online.

Race Insurance

Insurance is available for almost all of our events. The insurance is offered through a third party. Here is the fine print:

Registration protection options allow your race participants to get reimbursed up to 100% if they cannot attend the event for a number of reasons, including covered injury, illness, traffic accidents, and more. Registration Protector with Required to Work has the added benefit of protection in the instance that a race participant is required to work for a covered reason.

Terms, conditions, and exclusions apply. Insurance benefits are underwritten by Jefferson Insurance Company. AGA Service Company is the licensed producer and administrator of these plans.

Registration Protection - The insurance premium is 6.75% of the registration cost (including processing fee), with a minimum insurance premium of $7.99 per registrant.

Insurance claims can be filed at

Weather / Refund Policy

Refunds are not permitted for any reason.

The event will be held unless severe weather occurs. In the event of severe weather, the race director may delay or cancel the event. If the event is canceled, there will be no refunds. Silver Circle Sports Events has a NO REFUND policy.


How to transfer, defer, change shirt sizes and change distances

  • Login into
  • Select your Profile.
  • Scroll down to the race you would like to modify.
  • Select "Manage Registration".
  • All of your options will be listed in the menu.
  • *Deferrals must be completed 10 days prior to event.

Silver Circle Sports Events

This event is a Silver Circle Sports Events, LLC owned, produced, timed & managed event. Need help with an event?  Contact us HERE.

Race Contact Info

If you have any questions about this race, click the button below.




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