Fri January 1 - Mon March 15, 2021 Finger Lakes, NY 13021 US

Brave Women FLX Winter 100K Virtual Challenge

$20 Registration ends March 1, 2021 at 11:59pm EST
25 South St
Finger Lakes, NY US 13021

Challenge yourself and your fiercest female friends to crush a winter 100K together or apart! Walk, hike, run, snowshoe, snowboard, ski, skate, skip, shimmy, shuffle, stroll—or all of the above—to celebrate brave women past and present in the Finger Lakes. Why Finger Lakes? Because that’s Where Brave Women Winter, baby. See more about that below.

So, brave this 100K solo or grab your best gals. It’s a great excuse to get outside and enjoy the winter weather wherever you are. You choose own pace and if you’d like to track your progress, you can do so right from your personal race page. 

WHERE: It’s virtual! Join us from wherever you winter!

WHEN:  Registration opens January 1st and rolls on until March 1st.  Once you’ve registered, head outside and get moving anytime through March 15th.

FEE:  $20

Note: Any funds raised through this event will be used to market women-owned businesses and women-focused historic sites in the Finger Lakes region.

WHAT YOU GET:  In addition to a genuine feeling of badassery and you’ll receive an exclusive Brave Women FLX SWAG pack in the mail. Here’s what’s in it: 

    • Brave Women FLX neck gaiter
      This beautiful work of wearable art triples as a neck warmer, a face covering, and of course—fashion.
    • Brave Women FLX lip balm
      Hey, no need to be a hero. Protect those luscious lips when you head out into the elements.
    • Brave Women FLX Winter 100K Shield Sticker
      Slap this on your water bottle, your laptop, or your forehead for all we care. As long as it serves as a constant reminder of your bravery and beauty, our work is done.

We want to see all of your brave faces out on the trails or streets or slopes or wherever your challenge takes you.  Be sure to tag @bravewomenflx and #bravewomenflx in all of your amazing challenge photos!


What is Brave Women FLX?

Brave Women FLX is a campaign that kicked off in January 2020 to celebrate the centennial of the 19th Amendment, guaranteeing women the right to vote. (Hence the ‘100’K. Also, 20K didn’t feel quite brave enough.) Historic trailblazers like Harriet Tubman, Susan B. Anthony, Elizabeth Cady Stanton, and many other courageous women who changed the course of history did so from their homes in the fiercely beautiful Finger Lakes region of upstate NY. 

Check out to learn more about the Finger Lakes and all of the brave women, past and present, who have helped make it a special place to live and explore.


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