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The Palisades Will Rogers race was started in 1977 with the first run in 1978 to augment the various July 4th activities celebrated in Pacific Palisades, ie., the race in the morning, the parade in the afternoon and the fireworks in the evening. The race is one of the more popular and well recognized 10ks in California and the country. It has been written up in various magazines, for example Runners World, as a race not to be missed. Over the years the race has consistently attracted from 2,800 to 3,000 runners, some from out of state as well as many local Palisadians, ranging in age from young children to over 80 years old. Net proceeds go to support Optimist Club youth charities.