Drip Campaign Best Practices
A Drip Campaign is a series of emails that go out automatically to keep your participants engaged after registration.
For an effective Drip Campaign, you want to select your key messages - don't send too many emails, or too long of emails if you want to avoid annoying your participants. Keep your messaging concise and consistent with your overal viral marketing strategy.
Types of automated emails that can be setup in RunSignup:
Target Your Messaging
Use your drip camaign to reinforce your viral social marketing strategy, and make the messages clear and easy to understand.
