Cause Best Practices
Why is a Cause a Marketing Strategy?
Younger generations want to know what your race does for others. Highlighting your cause, or working with a charity, creates a new pool of potential participants who are likely to participate specifically because of their engagement with the cause.
Many races are already nonprofits, but if your race is for-profit, choose your charity partner carefully. Done right, it's a mutually beneficial relationship:
- Your charity partner is another channel for new participants to your race
- Your race is another channel for your charity partner to get new donor and supporter contacts
