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That's An Awful Idea 5K - Let's Do It!

October 30, 2027
Oconomowoc, WI 53066 US

Events

"Easy Course"

Price: $32.50
Time: 9:00AM CDT
Price increases after July 30, 2027 at 11:59am CDT

"Easy Ruck"

Price: $32.50
Time: 9:00AM CDT
Price increases after July 30, 2027 at 11:59am CDT

Not So Easy Course

Price: $32.50
Time: 9:00AM CDT
Price increases after July 30, 2027 at 11:59am CDT

Not So Easy Course - Ruck

Price: $32.50
Time: 9:00AM CDT
Price increases after July 30, 2027 at 11:59am CDT

1 Hill is Enough

Price: $32.50
Time: 9:00AM CDT
Price increases after July 30, 2027 at 11:59am CDT

Kiddos Climb

Price: $0
Time: 8:45AM CDT
Registration ends October 30, 2027 at 10:00am CDT

Location

37505 Genesee Lake Road
Genesee Lake Road Park
Oconomowoc, WI 53066 US View Location on Map

Actual grassy hill at Genesee Lake Road Park, with six laps and six hill climbs slogan

6LAPS6HILL CLIMBS5KSAME DISTANCE

Course Description

Some races have one big hill. We thought that sounded a little too easy.

At It's an Awful Idea 5K - Let's Do It!, you'll complete six roughly half-mile laps across the open, grassy grounds of Genesee Lake Road Park. Every lap starts with a climb. There are two ways to tackle it. You get to choose your own version of an awful idea.


Choose Your Course

Both 5K options cover the same total distance with six laps and six hill climbs. The only difference is how you get up the hill.

Easy Course

The slightly longer, more gradual front side of the hill. Still uphill. Just a little less rude.

Not So Easy Course

The significantly steeper, much shorter side of the hill. Less time climbing. More opportunities to question your choices.

Choose your course when registering. The 2 Mile event is a separate distance from these two 5K options.

Same 5K. Same hill. Your choice of questionable decisions.

Course Map

Take a look at the course layout before race day. Both 5K options cover the same total distance, with a different climb up the hill.

Course map for It's an Awful Idea 5K at Genesee Lake Road Park

Click or tap the map to see the full-size version.


Race Day Schedule

8:00 AMPacket Pickup Opens
8:45 AMKids' Run Start
9:00 AM5K & 2 Mile Start
10:30 AMCourse Closes

Woodles & Awards

  • Overall: Top male and female runners in each distance receive custom awards handcrafted by Ridgeway Woodworks.
  • Age Groups: Top three male and female finishers in each age group earn a custom wooden Woodle.
  • Divisions: Ages 0–14, then five-year increments.

What's a Woodle?   |   Missed your award?


Race Shirts

Custom unisex cotton shirts are guaranteed for registrations received by noon on October 18. After the deadline, shirts are subject to remaining sizes and inventory.


Walkers Welcome!

Walkers are welcome in any distance. 


Parking & Arrival

Park inside Genesee Lake Road Park and follow event staff directions. Do not park on Genesee Lake Road unless directed by the Summit Police Department.

Arrive early enough to park, check in, and find the start. Fashionably late is for parties, not races.


Packet Pickup: Bring Your QR Code

Open your registration confirmation email or save the QR code to your phone. We'll scan it at check-in. No printing required.

Example registration QR code


Bring Friends. Save Money!

Earn $20 back for every five friends who register using your personal referral link.

Register. Find your referral link in your confirmation. Share. Invite your friends. Earn. Get $20 back when five of them register through your link.


Manage Your Registration

Need to change distance, shirt size, team, or plans? Most changes can be handled online.

  1. Log in at RunSignUp.com.
  2. Open Profile and select this race.
  3. Choose Manage Registration to see available options.

Available options may include transfers, deferrals, distance changes, shirt updates, and resending your confirmation or QR code.


Registration Insurance

Life happens. Consider RegShield registration insurance at checkout for eligible missed-race costs involving covered accidents, illness, or family emergencies. Coverage is subject to policy terms and exclusions.

Policy questions? Contact FanShield at help@fanshield.com or 1-844-849-4827, Ext. 1.


Workplace Wellness Programs

Get your team moving. We can create a custom registration code so your workplace covers some or all employee entry fees.

It's simple: Contact us, share your company program details, and receive an invoice for covered registrations after the race.

Workplace wellness program


Charity Partner

We're proud to support Silver Circle Foundation, Inc., a 501(c)(3) nonprofit supporting firefighters, law enforcement officers, veterans, and troops serving overseas.

Silver Circle Foundation


Silver Circle Sports Events

It's an Awful Idea 5K - Let's Do It! is owned, produced, managed, and professionally timed by Silver Circle Sports Events, LLC.

Silver Circle Sports Events

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