Create Your Own Schedule
RunSignup University is set up with five types of classes. You can mix-and-match them to meet your needs - no need to stay in the same room all day! When you have a break in your schedule, head to Study Hall to ask your biggest questions or simply brainstorm with the RunSignup team. Class Types include:
- General Sessions: Industry updates for all attendees
- Intro Classes: Indroductory classes to get you started with key topics and features
- Workshops: Hands-on technology workshops with real output. Bring your laptop!
- New Features: A sneak-peek look at the newest features set for release
- Small Group Discussions: Conversations with peer events to collaborate on solving challenges
Agenda
Wednesday, June 17
8:00am-9:00am
Check-In and Breakfast - St. Paul College
Served in room 1518; Eat in any room!
9:00am-9:30am
9:00am-9:30am
Welcome - University Kickoff
Bob Bickel, Allison Bickel
Get started with a review of the last year of RunSignup technology, and an intro to what's coming the rest of this year.
Room: Theater
9:30am-10:15am
Study Hall Is Open - Stop in Anytime in Room 1512
9:30am-10:15am
Quick Hits & New Features
Bryan Jenkins
Dive straight in with this rapid-fire session highlighting the newest and most commonly overlooked RunSignup features. Make notes for sessions to attend to learn more, or follow up in study hall!
Room: Theater
Break 10:15am-10:30am
10:30am-12:00pm
Study Hall Is Open - Stop in Anytime in Room 1512
10:30am-12:00pm
Email V2 Workshop: Process, Efficiency, and Content
Jen Gaynor, Natallie Flinn
If you have basic knowledge of Email V2, but want to level up your useage, this workshop is for you. Review ways to send emails, create an email schedule, and increase your email efficiency.
Room 1514
10:30am-11:15am
RunSignup 101
Shona Price, Blaire Loman
New to RunSignup? This is where you can start. Get a quick introduction to creating a race, accessing your information, and communicating with participants.
Room 1508
11:15am-12:00pm
Intro to Email
Anne Mitchell, Blaire Loman
Get started with Email V2. Learn how to send and create emails, personalize emails, and manage your contact lists.
Room 1508
10:30am-11:30am
AI for Everyday (Part 1)
Johanna Goode
Trying to figure out how to make AI useful instead of just a novelty? We'll look at simple ways that AI can improve your workflow and unlock new information - and we'll talk about when not to use AI.
Room 1506
10:30am-11:30am
Ticketing Workshop
Herman Kinard, Cam Ballard, Allison Bickel
Looking for an easier way to sell parking or spectator tickets? Work with a festival or Halloween haunt? Get a look at TicketSignup, our platform for simple and calendar-based tickets - and set up your event today.
Room 1510
Lunch:12:00pm-1:00pm
Served in room 1518; Eat in any room!
1:00pm-2:15pm
Study Hall Is Open - Stop in Anytime in Room 1512
1:00pm-1:30pm
The State of the Industry
Johanna Goode
Take a dive into the data. To better prepare for what's coming, we look at the trends across endurance events throughout 2025 and the first half of 2026.
Room: Theater
1:30pm-2:15pm
AI and Events
Bob Bickel, Bruce Kratz, Duy Nguyen
What is - and will be - the impact of AI on events? We look at the state of AI today, and what's coming in the future, with a specific lens on how the technology impacts race directors.
Room: Theater
Break 2:15pm-2:30pm
2:30pm-4:00pm
Study Hall Is Open - Stop in Anytime in Room 1512
2:30pm-3:15pm
AI Definitions
Bruce Kratz, Joel Peterson
Still trying to wrap your head around all the AI terminology? Start from the beginning, here.
Room 1514
3:15pm-4:00pm
Participant Management
Herman Kinard, Natalie Raborn
Reduce customer service and make your runners happier with seamless self-serve and director-activated participant management.
Room 1514
2:30pm-3:45pm
Intro to RaceDay Tools
James Harris, Kevin Lai
How do you create an unforgettable race day experience? See how you can use technology to streamline check-in, offer participant tracking, upload instant photos, and more.
Room 1508
2:30pm-3:30pm
Advanced Round Table (AI+)
Daniel Beasley, Allison Bickel, Bob Bickel, Soren Larson
This round table is for our advanced, self-driven race directors to get advice and more specific guidance on their AI useage, the RunSignup product roadmap, and analytics.
Room 1506
2:30pm-3:15pm
Peer-to-Peer Event Discussion
Chris Newcomer, Eric Cone
Meet and collaborate with other peer-to-peer events for a guided discussion about the challenges and successes of your events.
Room 1510
Break 4:00pm-4:15pm
5:00pm-5:30pm
Study Hall Is Open - Stop in Anytime in Room 1512
4:15pm-5:30pm
Website V2 Setup Workshop
Jen Gaynor, Val Lofton
It's time to transition to Websites V2. Get started setting up your new (and improved) website live, in class. Come with a website in mind, whether you want to build from scratch for a new race or update a previous race website.
Room 1514
4:45pm-5:30pm
SMS Text Marketing
Bruce Kratz, Joel Peterson
Get a first look at the coming SMS Text Marketing. We'll cover what the onboarding process will look like, and how you can send marketing texts (soon)!
Room 1508
4:15pm-5:30pm
Using the Mobile App On-Site
Soren Larson, Matt Avery
Add to your race day experience with the RaceDay Mobile app for mobile timing, live photo uploads, and a new announcer mode.
More photos, faster = happier runners.
Room 1506
4:45pm-5:30pm
Large Race Discussion
Eric Cone, Anne Mitchell
Meet and collaborate with other large events for a guided discussion about the challenges and successes of your events.
Room 1510
Thursday, June 18
8:00am-8:45am
Breakfast (St. Paul College)
Served in room 1518; Eat in any room!
8:45am-9:45am
Study Hall Is Open - Stop in Anytime in Room 1512
8:45am-9:30am
How to Grow Revenue
Bryan Jenkins, Cam Ballard
Take a look at options to grow your revenue beyond just "get more runners". Re-evaluate your pricing models and fine ways to increase your margins with premium experiences, add-on charges, and more.
Room: Theater
Break 9:30am-9:45am
9:45am-11:15am
Study Hall Is Open - Stop in Anytime in Room 1512
9:45am-11:00am
Websites V2 201: Improving Your Website
Johanna Goode
You've upgraded your website to V2. Now, you just want it to look...better? We'll review best practices for images, options for formatting and styling, and tips to creating a more functional, more attractive V2 website.
Room 1514
9:45am-10:45am
Superlists (Really!)
Rich Sbarro, Eric Cone
The power of super lists is (almost) here. See how the new capabilites will allow you to dynamically create lists across events (with automatic contact merging) for email and exporting.
Room 1508
9:45am-10:45am
AI for Everyday (Part 2)
Duy Nguyen, Soren Larson
Go further with your AI. This session looks at daily automations with Claude Cowork, Oauth2 Apps, and the understanding the API.
Room 1506
9:45am-11:00am
Memberships Setup
Jonathan Farrell, Herman Kinard
Take a deep dive into the Memberships platform. Get setup with the basics of your first membership org, or learn how to level up your existing membership organization.
Room 1510
Break 11:00am-11:15am
11:00am-12:15pm
Study Hall Is Open - Stop in Anytime
11:15am-12:30pm
Setting Up Your AI Chatbot
Daniel Beasley, Natalie Raborn
Want a little help with customer support? In this session, you'll get your own AI Chatbot setup for your race. Start by building out a race FAQ, activate your chatbot, and test (and improve) responses.
Room 1514
11:15am-12:30pm
Introducing Volunteers V2
Jonathan Farrell
Volunteers V2 V2 is getting an upgrade. The new version will be standalone to work with any RunSignup and TicketSignup events, as well as Memberships. See what's on the horizon!
Room 1508
11:15am-12:30pm
Building Out a Fundraising Campaign
Chris Newcomer, Natallie Flinn
Keep your fundraisers engaged with a personalized fundraising campaign. We'll introduce fundraiser milestones, badges and notifications, show examples and best practices, and then help you set up your own motivating campaign.
Room 1506
11:15am-12:00pm
Real World Success: See Events in Action
Allison Bickel, Johanna Goode
Join us for a deep dive into what makes events successful. We picked 20 of our favorite events (of all sizes and types) and look at the tools they used to grow and improve efficiency.
Room 1510
Lunch 12:30pm-1:15pm
Served in room 1512; Eat in any room!
1:15pm-2:45pm
Study Hall Is Open - Stop in Anytime
1:30pm-2:45pm
Create a Marketing Plan for Your Race
Bryan Jenkins
Understand the best performing referral programs, pick community-based marketing strategies, and build out a marketing schedule for your event (in real-time).
Room 1514
1:15pm-2:30pm
The RaceDay CheckIn App
Soren Larson, Matt Avery
Streamline your race day by optimizing your check-in process. Learn how to setup your RaceDay CheckIn App for different users, see how label printing works, and get best practices. Bring your phone so you can follow along in real-time!
Room 1508
1:15pm-2:30pm
A Tour of the RunSignup Dashboard
Val Lofton, Shona Price
Your RunSignup Dashboard is a treasure trove. Unfortunately, you have to know what to look for! This session covers the reporting and actions at your fingertips.
Room 1506
1:15pm-2:00pm
Triathlon Race Discussion
Cam Ballard, Kevin Lai
Meet and collaborate with other triathlon events for a guided discussion about the challenges and successes of your events.
Room 1510
2:00pm-2:45pm
Ultra & Trail Race Discussion
Jen Gaynor, James Harris
Meet and collaborate with other ultra and trail events for a guided discussion about the challenges and successes of your events.
Room 1510
