Umbrella NW Groups help companies, organizations, schools, municipalities, clubs, sponsors, and large community networks organize multiple Nordic Walking groups under one shared NWANA structure.

An Umbrella NW Group can connect departments, offices, regional teams, employee wellness groups, school groups, club chapters, community partners, fundraising teams, or event teams while keeping them visible as part of one larger organization or sponsor pathway.

What Is an Umbrella NW Group?

An Umbrella NW Group is a higher-level group structure. Instead of creating only one small team, a larger organization can support multiple connected groups under one umbrella.

For example, a company may create one umbrella group for the organization and then connect separate groups for departments, office locations, employee teams, or regional branches.

Example Structure

A company, school, municipality, or sponsor may organize its umbrella group like this:

• Organization Umbrella Group
• Marketing Team
• Sales Team
• HR / Wellness Team
• Regional Office Team
• Remote Team
• Community Partner Team

Who Can Use This?

Umbrella NW Groups may be useful for:

• employers and corporate wellness programs
• schools, colleges, and universities
• municipal recreation departments
• health and wellness organizations
• senior and active aging programs
• large clubs and community networks
• regional groups
• sponsors and fundraising partners
• organizations with multiple offices, departments, or locations

Why It Matters

Umbrella NW Groups can help an organization support participation, employee wellness, community health, fundraising, challenges, events, local leadership, and long-term Nordic Walking development.

They also give sponsors and partner organizations a visible way to show impact by helping more people participate under a shared NWANA pathway.

For Participants

You do not need to run a company or large organization to help start an Umbrella NW Group.

If you work for an employer, attend a school, belong to a club, volunteer with a community organization, or know a local sponsor, you can bring this idea to them and invite them to create or support an Umbrella NW Group with NWANA.

For Sponsors and Employers

An Umbrella NW Group can become a public participation and impact platform for a sponsor, employer, or partner organization.

It may connect wellness participation, team activity, fundraising, challenges, events, community visibility, and support for NWANA’s education and sport development pathways.

How It Can Connect to Fundraising

Some umbrella structures may also connect to fundraising campaigns, team fundraisers, or sponsor-supported programs. A larger organization may support multiple teams while helping raise funds for NWANA programs, instructor development, community growth, events, or future competition pathways.

Start an Umbrella NW Group

If your company, school, municipality, club, sponsor group, or organization wants to explore an Umbrella NW Group, contact NWANA to discuss the best structure.

If you are an individual participant, you can also introduce this idea to your employer, school, club, wellness program, city office, or community organization.