Ride For A Healthier Tomorrow

Some Pro Tips for Your Social Media Campaign

• Post often! Think about how quickly posts disappear from a newsfeed.
• Say “thank you!” Tag your friends as they donate or join your team. This is a great source of appreciation, and also an organic way to keep posting your link.
• Don’t just ask. Explain that you decided to participate in Ride for a Healthier Tomorrow because of the incredible work happening at Arkansas Children’s Northwest. The more people know the more likely they are to give! 
• Keep it up:  People want to support you!  But life is busy, email boxes are inundated, and social media feed quickly get clogged.  Sometimes you need to ask more than once to break through the clutter and get those hard-earned donations.
• Re-Engage you audience as you reach specific milestones toward your goal progress.

 

Sample Social Media Calendar

Message One (after registration)

I’ve registered for Ride for a Healthier Tomorrow to support Arkansas Children’s Northwest! Arkansas Children’s mission is to make children better today and healthier tomorrow. I’m participating because <insert your reason for participating>. I hope you’ll join me as I ride for kids! You can cheer me on by making a donation here <insert Personal Fundraising Page>.

 

Message Two (leading up to your Ride)

I’m participating in the inaugural Ride for a Healthier Tomorrow supporting Arkansas Children’s Northwest because 100 percent of all proceeds raised will go directly to help patients and families. That’s huge! Visit my webpage <insert Personal Fundraising Page> to support my efforts! If you would like to participate, it’s FREE to register! Visit give.archildrens.org/ride today!

 

Message Three (halfway to goal)

I’m halfway to my goal! I only need $X more to reach it. Will you help me? Visit my page and make your donation today at <insert Personal Fundraising Page>.

 

Message Four (week of your Ride)

I’m participating in Ride for a Healthier Tomorrow this week! This is it, folks! Please cheer me on by making a donation! I’m so excited to participate and make a difference by raising funds to help patients and their families. But I need your help.  <Share you personal reason for riding here>. Please support my efforts and visit my personal webpage to learn more!  <insert Personal Fundraising Page>.

 

Message Five (after your Ride)

Thank you so much to everyone who supported my efforts to raise money for Arkansas Children’s Northwest! My Ride was so much fun! With your help, I was able to raise <$> and be a part of <#of participants> participants who raised a total of <$total of race>! Please check out my page if you want to learn more about why I participated in this amazing event.<insert Personal Fundraising Page>.