Susan G. Komen® Philadelphia MORE THAN PINK Virtual Walk™

Sun June 28, 2020 Philadelphia, PA 19107 US
Fundraising Tips


Fundraise quickly, easily and effectively through Facebook!

A Facebook fundraiser is a convenient, effective and fast way to give friends the opportunity to help you support our cause by making a donation. Follow these steps to set up your Facebook fundraiser and have all donations automatically be logged into your 2020 MORE THAN PINK Virtual Walk fundraising campaign.

  1. Click here to log into your personal 2020 MORE THAN PINK Virtual Walk account.
  2. On this page click on the avatar (small circle) in the upper right. This will trigger a drop-down menu.
  3. In the drop-down menu click on "Profile"
  4. Once you are on your profile page, scroll down to the "Fundraising" section and select the participant name for whom you want to start a Facebook fundraiser (this name will be in blue).
  5. This will take you to your fundraising page. Scroll down to the bottom of the page an click the blue button "Create your fundraiser on Facebook!"
  6. From here, Facebook will walk you through the final steps.


The golden rule of fundraising: ASK and TELL.


Every person you know has women in their lives whom they love. Therefore, more often than not, simply asking them to donate to your Susan G. Komen Philadelphia MORE THAN PINK Virtual Walk fundraising campaign is all it takes. It’s also important to share why this cause matters to you and why you are making the effort to fundraise. “Ask and tell” as many people as possible, and watch your impact on our fight skyrocket.


Other effective tips


  1. Set a goal and share it. We suggest that you start with at least $250 and that you make the first gift to yourself to demonstrate your commitment.
  2. Utilize your online fundraising center.  Look for the Manage Fundraiser link near your fundraiser name on your registration confirmation email.  In addition, you can listen to the fundraising video for instructions how to access and personalize your center; send solicitations and thank you notes; and, much more!
  3. Open your address book. Leave no stone unturned when reaching out to friends, family, colleagues, neighbors, your faith community and so forth. Ask people you interact with every day, every now and then, and even those people you see just once or twice a year.
  4. Ask everywhere. Use every form of communications you can to ask for donations—social media (Facebook), emails, posted letters, phone calls, personal visits, signs and posters.
  5. Utilize employer matching gifts to double or triple your donations.
  6. Team up. Work as a team of registered participants to fundraise as a group.
  7. Engage people in groups. Take advantage of neighborhood gatherings, office lunches, PTA meetings, etc. to ask for—and receive—multiple donations at one time. Even during the COVID-19 pandemic and sheltering in place, these types of gathering are happening virtually all the time! Moreover, people are more likely to make a donation when they see someone else doing it! 
  8. Host a virtual fundraising experience. Fundraising events don’t need to be extensive and involved. 
  9. Put out the jar. Make it easy for people to “contribute a few bucks” when it’s most convenient. Put collection jars in the lunchroom, at your office’s reception desk or on your kitchen table. Ask businesses you frequent often if they’d display a jar for you, too.
  10. Let us support you. We significantly enhanced our top-fundraiser support program last year, which is led by a hands-on committee dedicated to helping you be the best fundraiser you can be. If you need help or ideas, contact us at
  11. Get social—harness the power of Facebook, Instagram, Twitter and more! Wherever you are on social media, use your pages to network to ask for donations from friends, family and colleagues. Share the link to your 2020 Walk personal page frequently with all your networks and watch the donations pour in! 

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