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Everyone loves swag. How are you distributing yours? Do participants get to choose, or is all virtual swag shipped and all in-person swag picked up?
Pickup vs Shipping
No shipping costs
Can drive traffic to a local sponsor
Easier for size exchanges
Not possible for out-of-towners
Shipping All Swag
Convenient for participants
Shipping is costly
Delivery can be unreliable
Swag packages are time-intensive to prepare
Makes everyone happy
Limits shipping costs
Difficult to track and manage
Shipping is hard. A few things to keep in mind:
Weight: average package is $3.50, but that increases significantly with heavier packages
Shape: a t-shirt and medal is easier to ship than a poster or a wine glass
Zones: Use shipping software to automatically calculate the shipping zones and subsequent cost
USPS Issues: Current USPS delays could mean very late packages. Prepare your attendees for the possibility.
International Shipping: International shipping, if you allow it, can be 5-6x the cost of domestic shipping
Details for setting up differing shipping charges by country can be found here.
Make Fulfillment Easier
Please don't sit at home writing out shipping labels. There are resources that can help streamline this process:
DIY: If you’re keeping shipping in-house, software like Shipstation or ShipEasy can help
Contact your Timer: Many timers offer shipping/fulfillment services as a part of their business model
Fulfillment Companies: Some swag companies specialize in shipping fulfillment - you can find a few here.
Communication is Key (always)
Make sure you know when your items should ship and arrive, and include that information in registration, confirmation emails, and follow-up communications. Additionally, add details right where the swag is featured:
For Giveaways, update Additional Details at Race >> Giveaways/Add-Ons >> Giveaway
For Add-Ons, update Description at Race >> Giveaways/Add-Ons >> Add-Ons
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