For Race Directors

In addition to General Sessions covering trends and best practices in the endurance and fundraising events industry, Race Directors will have a dedicated track of sessions focused on your needs. Sessions will include:

The Future of Events
How virtual and hybrid events have changed the industry forever – and creative ways to make that a positive for your organization.

Running Towards Carbon Neutrality
Join our guest speaker, Porter Bratten, to learn more about what it means for a race organization to go carbon neutral – or at least, reduce your carbon footprint.

Making RaceDay FUN
Why did people miss in-person events when virtual ones were everywhere? There’s nothing like the race day experience. Create a joyful day with fewer lines and more engagement.

Creating a Race Website that Inspires and Informs
Race websites need to balance fun and function, with beautiful images, compelling stories, and all the logistics details your participants are looking for.

Emails and Email Marketing
Best practices for marketing and informational emails – and how to combine the two messages. We’ll review best practices for email sends along with the practical usage of the GiveSignup | RunSignup free email – and how it’s evolving.

Marketing 2.0
Review the basics (referral rewards, team incentives, and social sharing tools) and take it to the next level with analytics and experimentation.

Building an Efficient Race Organization
Implementing self-serve participant management option and more comprehensive participant resources to reduce your customer service and increase your participant knowledge.

Raise More with Your Race (or Walk)
Whether fundraising is a primary goal of your event or it’s a bonus to be able to support a charity partner, you can raise more from your event in 2022. Learn more about how to boost donations, engage fundraisers, and make participants feel good about their participation.

In addition to education sessions, visit our Demo Room for hands-on assistance with any GiveSignup | RunSignup tools and get a close-up of a range of technology in action. Join us on Wednesday morning for another interactive experience by participating in, cheering for, or watching the process of our Suite Run 5K with a live demonstration of the RaceDay Suite in action. Want to meet other endurance professionals? We'll have social events both nights, along with open breakfasts and lunches and ample opportunities for discussion throughout.

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