Thirty one years ago, race director Bill Burke followed his heart and opened an endurance production company that would take ordinary places and create extraordinary memories for athletes that would last a lifetime.  With that mission and unlimited passion, Premier Event Management was born in July of 1994!  Specializing in the production of running, cycling and triathlon events across the country, Premier Event Management has produced some of the largest participation events in the world in those three categories.  

Prior to July of 1994, Bill who had a passion for running, had the opportunity of a lifetime to work on and assist event founder Mac DeVaughn, on the production of the inaugural Crescent City Classic 10K.  On September 23, 1979 the Crescent City Classic was born with 912 runners and the rest is history!   From 1979 to 1993 Bill was a part of the magic that still thrives today at the CCC10K!  Today the Crescent City Classic 10K, is one of the best and biggest 10K events in the United States!

Events of Note produced by Premier Event Management:

1998 - Duathlon World Championships - Huntersville, NC / 2002 - Duathlon World Championships - Alpharetta, GA

2004 - US Triathlon Olympic Trials - Bellingham, WA  / 2004 US Olympic Triathlon Triathlon - Honolulu, HI

2005 - World Triathlon Age Group World Championships - Honolulu, HI - 3,300 Triathletes from 53 countries

2008 - US Olympic Triathlon Trials - Hy-Vee Triathlon - Des Moines, Iowa

2007 - 2014 - Hy-Vee Triathlon Elite Cup - 1.2 Million Dollar Prize Purse

2008 - Hy-Vee Triathlon - Selected as the Triathlon of the Year for 2008

2009 to 2018 - Ironman New Orleans 70.3

2010 to Present - Escape from Alcatraz Triathlon / T100 San Francisco 2024 & 2025

Largest Cycling event produced by Premier Event Management - 2016 to 2018 - DC Bike Ride - Pennsylvania Ave. in Washington, DC

7,400 cyclist on a rainy Sunday morning in our Nations Capitol

Largest Triathlon event produced by Premier Event Management - 2006 to 2018 - Nations Triathlon - West Potomic Park, Washington, DC

7,200 Triathletes racing in West Potomic Park

Largest Running event produced by Premier Event Management - Bay to Breakers Road Race - 2013 to 2016 - San Francisco, California 

36,000+ Runners lined up and ready to roll in the oldest 12K running event in America! (Started in 1912, Bay to Breakers is 113 years old)

Most Inconic event produced by Premier Event Management - 2010 to Present - Escape from Alcatraz Triathlon - San Francisco, California

2,300 Triathletes from 63 Countries, Escape the Rock the first week of June each year!