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Mission: Feet First (MFF) was created by the owners of Fleet Feet Winston-Salem to blend their passion for good fitting shoes with their desire to help those in need in the local community. MFF provides running shoes for the homeless and in-need community. MFF fits over 1,000 people for shoes annually and donates another 1,000 pair. This allows both children and adults to wear proper fitting shoes. To this population a new pair of shoes is a huge blessing and can be life changing. Proceeds from this event will be used to purchase shoe inventory for the Mission: Feet First program.