Replacement Tags

RunSignUp Replacement Tags are easy to use mail merges. They allow you to personalize your email so that instead of writing:

 

Hi Runner!

 

You can send an email with the greeting:

 

Hi Bob!

 

By using the replacement tag:

 

Hi %FIRST_NAME%!

 

Since RunSignUp has all of your participant data in one place, there is a lot that you can do with replacement tags through RunSignUp's Email Marketing. There are dozens of tags that you can find at the bottom of the Email Marketing >> Send Emails page. Click Show to expand the full list of options.

 

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Replacement Tag Highlights

There are so many ways that you can use Replacement Tags in the emails you send that go beyond personalizing your communication with participants. Here are just a few examples:

  • %EDIT_REGISTRATION_URL%: This will be replaced with a full HTML link to edit the recipient’s registration with the text "Edit Registration". Your race can use this to encourage participants to purchase add-ons after registration.
  • %REGISTRATION_REFERRAL_REMINDER_MESSAGE%: This will be replaced with a message reminding the user to use their referral link, including a copy of the link.
  • %BIB_NUMBER%, %CORRAL_NAME%, %CORRAL_START_TIME%, %CORRAL_DESC%: This will be replaced with the registrant’s race day information, making packet pick-up emails easy to send.

 

Deduplication

Participants often SignUp in families or groups, and multiple registrations are associated with a single email address. External email platforms deduplicate emails to the same email address as a standard practice. While this works when communicating general information like parking and directions, it’s detrimental when communicating participant-specific information like bib assignments.

RunSignUp’s Email Marketing platform is race-specific, and it knows when to deduplicate and when not to based on the use of replacement tags.

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