SendGrid Reports

RunSignUp's Email Marketing platform is built on SendGrid, and you can view your email statistics by going to Email Marketing >> Email Reports >> SendGrid Email Statistics.

From this report, you can get delivery metrics in numerical and percentile form. Here's what these metrics mean:

  • Requests: Any time you try to send an email to one of your recipients
  • Delivered: Recorded anytime SendGrid is able to successfully hand off the message to the recipient server.
  • Opens: When a recipient clicks on the email. This number is generally inflated, because a single recipient can open a message multiple times, and this metric tracks each one of those.
  • Unique Opens: When a recipient clicks on the email for the first time only. This is a more accurate reflection of how many recipients opened the email.
  • Clicks: When a recipient clicks one of the links inside of the message (i.e. if a recipient clicks SignUp)
  • Unique Clicks: This metric operates the same way as unique opens - it only records the first time a recipient clicks a link in the email that you sent them.
  • Bounces: This is recorded anytime SendGrid receives a bounce message error from a recipient server. Generally it's because you've sent to an address that doesn't exist or to an address that is not accepting mail. A bounce is recorded when you send to an address that rejects that message.
  • Spam Reports: This is recorded anytime a user marks your email as spam within their email client.

 

Image

We use cookies to offer you a better browsing experience. Read how we use cookies and how you can control them by visiting our Privacy Policy. If you continue to use this site, you consent to use all cookies.